CBS is significantly broadening its live programming offerings by introducing a prime-time special of the long-running game show, 'The Price Is Right,' marking a historic first for the series. This move is complemented by the network's decision to simulcast major awards ceremonies, including the Nickelodeon Kids' Choice Awards and the MTV Video Music Awards, aiming to capture wider audiences and inject more dynamic, real-time content into its schedule. These strategic programming choices reflect a push to engage viewers with popular, interactive entertainment, capitalizing on the appeal of immediate and unscripted television events, especially during key viewing periods.

The network is diversifying its holiday and annual event broadcasts. For the third consecutive year, 'New Year's Eve Live: Nashville's Big Bash' will ring in the new year, while the Golden Globes will also return with its 84th edition, hosted once again by Nikki Glaser. These additions and renewals underscore CBS's commitment to delivering a robust slate of live entertainment, blending traditional favorites with broad-appeal specials to maintain audience engagement and attract new viewers through varied, high-profile events.

A New Era for "The Price Is Right" with Live Holiday Special

For the first time in its extensive 54-year run, the beloved game show "The Price Is Right" will be broadcast live during a special primetime event scheduled for the upcoming holiday season. Hosted by the seasoned Drew Carey, this hour-long special signifies a notable departure from the show's long-standing taped format. CBS Entertainment president Amy Reisenbach expressed enthusiasm for this groundbreaking initiative, noting Carey's previous experience with live broadcasts on "The Drew Carey Show" and his genuine passion for the program. The decision to undertake a live production was driven by a compelling proposal from the show's producers, who presented innovative concepts designed to elevate the audience's engagement and immerse them in the spontaneous excitement of a live competition. This special aims to maximize the inherent thrill of contestant victories and prize giveaways, creating a festive and uniquely interactive experience for viewers during the holiday period.

This pioneering live rendition of "The Price Is Right" is poised to inject a fresh wave of energy into the enduring game show. The production team has been challenged to devise unique elements that distinguish the live special from its regular taped episodes, focusing on strategies that enhance audience participation and the overall live atmosphere. A central draw of the show remains the excitement of witnessing individuals win substantial prizes, and the live format is expected to amplify this joy and anticipation. By airing this special during the festive holiday season, CBS intends to create a memorable and communal viewing event, allowing families and friends to collectively experience the fun and suspense of contestants competing for grand rewards in real time. The network anticipates that this innovative approach will resonate strongly with both loyal fans and new viewers, solidifying the show's place as a holiday tradition.

Expanding Live Entertainment and Awards Coverage on CBS

In addition to the historic "Price Is Right" live special, CBS is significantly boosting its live entertainment portfolio by incorporating major awards ceremonies into its broadcast schedule. For the very first time, the Nickelodeon Kids' Choice Awards will be simulcast on CBS alongside its sister network Nickelodeon this autumn. This collaboration marks a significant expansion for the nearly 40-year-old awards show, making it accessible to a broader audience on a major broadcast network. Furthermore, CBS will continue its commitment to high-profile music events by simulcasting the MTV Video Music Awards for the second consecutive year. This event is scheduled for Sunday, September 27, at 8 p.m. ET, broadcasting live from Los Angeles, ensuring that a wide viewership can tune into one of music's most anticipated nights.

The network's strategy to enhance its live programming extends beyond these new simulcasts, with several returning popular specials confirming its dedication to diverse, real-time content. "New Year's Eve Live: Nashville's Big Bash" is set to return for its third annual broadcast on December 31, offering audiences a festive way to welcome the new year with musical performances and celebrations. Moreover, the 84th Golden Globe Awards will be broadcast on Sunday, January 10, 2027, at 8 p.m. ET, with Nikki Glaser reprising her role as host for the third time. These deliberate programming choices illustrate CBS's aim to curate a dynamic and engaging schedule filled with high-impact live events and familiar favorites, providing continuous entertainment throughout the year and solidifying its position in the competitive broadcast landscape.