Global sports production leader Sunset+Vine has announced a significant leadership change, welcoming Duncan East as its new Chief Executive Officer. This strategic appointment signals the company's commitment to advancing its position in the dynamic world of sports broadcasting, with a renewed focus on international growth and digital innovation.

New Leadership at Sunset+Vine: Duncan East Takes the Helm

On April 14, 2026, Sunset+Vine officially announced the appointment of Duncan East as its new CEO. East immediately assumed his new responsibilities, based at the company's London headquarters. Sunset+Vine, a division of the Tinopolis Group, maintains a robust international presence with regional offices in key global cities including Los Angeles, Glasgow, Cardiff, and Milan.

Before joining Sunset+Vine, Mr. East held influential roles at Buzz 16, where he progressed from Managing Director to Executive Director. During his tenure, he was instrumental in shaping the company's strategic direction, optimizing its production capabilities, and driving substantial revenue growth across both the sports and lifestyle entertainment sectors. His career is also marked by a distinguished two-decade period at Sky Sports, where he ascended to the position of Director of Creative Output. In this capacity, he oversaw the production of some of the most prestigious sports broadcasts, including the Premier League and the UEFA Champions League, demonstrating his profound expertise in large-scale sports media operations.

Jeff Foulser, Chairman of Sunset+Vine, expressed his enthusiasm for East's appointment, highlighting his passion and forward-thinking vision. Foulser emphasized that East's leadership is expected to further solidify the company's reputation as a trusted and innovative partner for broadcasters, rights holders, and sports federations worldwide. Jennifer Roberts, CEO of Tinopolis Group, echoed this sentiment, praising East as an experienced leader with an innate understanding of both the creative and commercial aspects of contemporary sports media. Roberts articulated that East's proven ability to translate innovative concepts into tangible successes will be crucial in steering Sunset+Vine into its next phase of global expansion and defining its future trajectory.

In response to his new role, East conveyed his honor at leading Sunset+Vine, a company with an impeccable track record for excellence in live sports production, especially during such a transformative era for the industry. He articulated a clear vision to significantly expand the company's reach into emerging formats and platforms, all while upholding the exceptional production standards that have become synonymous with Sunset+Vine's three decades of industry leadership. East also emphasized his commitment to deepening strategic alliances with rights holders and integrating cutting-edge live, original, and digital-native content, ensuring the company remains at the forefront of sports media innovation. The executive search for this pivotal role was successfully conducted by Ibison Media.

The appointment of Duncan East represents a pivotal moment for Sunset+Vine. His extensive background in strategic development, production excellence, and digital integration positions him uniquely to navigate the evolving landscape of sports broadcasting. As the industry continues its rapid shift towards multi-platform delivery, East's leadership will likely empower Sunset+Vine to not only adapt but thrive, by forging stronger international ties and pioneering new forms of sports content. This move reflects a broader industry trend where traditional broadcast powerhouses are embracing digital innovation to maintain relevance and capture new audiences. East's vision for expanding into new formats while maintaining quality standards will be a key determinant of Sunset+Vine's sustained success in the competitive global sports media market.