Paramount Global is significantly advancing its artificial intelligence strategy with a pivotal new leadership appointment. This move highlights the company's dedicated shift towards embracing cutting-edge technological innovations to redefine consumer engagement and optimize its streaming services, Paramount+ and Pluto TV.

Paramount Fortifies AI Leadership with Strategic Executive Hire

In a significant development on May 18, 2026, entertainment giant Paramount officially welcomed Barak Turovsky as its new Executive Vice President and Head of Consumer AI. The announcement was made by Dane Glasgow, Paramount's Chief Product Officer, in a company-wide memorandum. This strategic hiring signals Paramount's intensified focus on artificial intelligence and machine learning to propel its growth and enhance user experiences. Turovsky, bringing a wealth of experience from prominent tech and automotive sectors, will spearhead efforts to build and expand Paramount's AI/ML team, attract top-tier talent, and deploy AI solutions to revolutionize personalization, content discovery, platform intelligence, consumer interaction, and revenue generation across the company's diverse digital platforms. Before joining Paramount, Turovsky served as Chief AI Officer at General Motors and held influential AI roles at Cisco, Trax, and spent over a decade at Google, where he was instrumental in commercializing AI technologies across various Google products, including pioneering large language models. This appointment aligns seamlessly with David Ellison's overarching vision for Paramount, emphasizing technological investment as a cornerstone for revitalizing the media landscape and fostering collaboration between creative content and advanced technology.

Paramount's proactive embrace of artificial intelligence, exemplified by the hiring of Barak Turovsky, reflects a broader industry trend where media companies are increasingly recognizing technology as a critical differentiator. This move underscores the importance of a symbiotic relationship between content creation and technological innovation. It inspires a forward-thinking approach, where AI is not merely a tool for efficiency but a catalyst for enhancing creativity and deepening consumer connections. This strategic direction could reshape how audiences discover and engage with entertainment, setting a new benchmark for media innovation.