Pop Sensation Anitta to Star in and Co-Create New Globo Film
Anitta's Vision: From Pop Stage to Silver Screen
The Genesis of a Cinematic Romance
The upcoming romantic drama, an original idea from the multifaceted Brazilian artist Anitta, is poised to begin filming on June 1st. Principal photography will take place at Estúdios Globo in Rio de Janeiro, marking a significant collaboration between the global pop star and the renowned media conglomerate.
Anitta's Role: A Journey of Self-Discovery
Anitta will embody the character of Nina, a young woman embarking on a new chapter in a quaint southern Brazilian town. Following the loss of her grandmother, Nina seeks solace and a fresh start, ultimately encountering transformative experiences through new relationships and friendships with characters like Pedro, portrayed by Kelner Macedo.
Anitta's Ascendancy: From Local Phenomenon to Global Star
Anitta's journey to international stardom is a testament to her innovative approach, blending Brazilian rhythms with a strategic global outreach. Her career trajectory, characterized by multilingual releases, high-profile collaborations, and a commanding social media presence, has solidified her status as a pop music powerhouse.
Assembling the Creative Ensemble
The film boasts a talented cast, including Valentina Herszage, Regina Casé, Felipe Frazão, and Maria Gladys. The screenplay was meticulously crafted by Juan Jullian, Renata Corrêa, and Michel Carvalho. Fellipe Barbosa, celebrated for his works like “Casa Grande” and “Gabriel and the Mountain,” will helm the direction, with Juliana Kalil serving as producer and Betina Paulon as executive producer. José Luiz Villamarim will provide artistic supervision.
Globo's Innovative Production Strategy
Amauri Soares, executive director of Estúdios Globo and TV Globo, emphasized the film's significance as a prime example of their new production philosophy. He highlighted that Anitta's original concept was developed and brought to fruition by Globo's dedicated writing and production teams, showcasing their commitment to nurturing creative talent.
Expanding Cinematic Horizons
Since 2023, Estúdios Globo's Film Unit has been prolific, producing 21 films through a combination of in-house efforts, co-productions with independent companies, and partnerships with TV Globo's affiliate stations. These films enjoy broad distribution, reaching audiences through theatrical releases, free-to-air television, pay-TV channels like Telecine, and streaming platforms such as Globoplay. Soares reiterated the strategic importance of film production in broadening their engagement with the creative community and strengthening market partnerships.
